White paper for Dummies

An effective white paper helps prospective B2B byers understand an issue, solve a problem, or make a decision.

leads: 潛在客戶。 prospects: 準客戶（從 leads 轉化而來）。

3 flavors of white papers

• Backgrounder
• Numbered list
• Problem/solution - The king of content. 三者當中最高效、持續時間最長，也最不容易寫。

Writing tips

• Writing to persuade by using facts and logics rather than appeals to emotion.

Reminders for tech writers

• You must let go of the fierce restraints imposed on every tech writer. Don't be afraid to be more passionate, opinionated, and forceful in your writing.